Digital Media 500 Blog, 2011
December 20, 2011 - Our biggest online clip just passed 26,000 plays in three years. It is the biggest clip we produced so far for a client. Too bad they did not use my updated microphones that I have today for the audio on the clip but the content was good. This is the clip for the Cape Codder Hotel. This clip was produced by Cape Cod Video Production Serices of Richard Talmage at Digital Media 500.
December 14, 2011 - This morning attended another seminar at the Camera Company where we learned of a new software based system good for anyone who wants to broadcast their own station on the net. You can do this now and it is available for anyone who needs it. Start your own TV station today and broadcast your message to the world.
December 14, 2011 - This may be a strange request on a corporate site but if you need a wedding photographer we do that also. Check out Richard Talmage Photography to see out work.
December 10, 2011 - Do you know that Digital Media 500 offers cameras, tripods and more. Yes we do. We also are Wedding Photographers.
December 9,2011 - There is a new site for Cape Cod Wedding information we have set up for Cape Cod Weddings. Do you also know we have a background as a Cape Cod Wedding Photographer? We have done a lot in the past 30 years on Cape Cod.
December 6, 2011 - Do you know how to transfer 8 mm and 16 mm film stock on to a DVD with Chapters? We can do this for you. Do you have any idea of what professional camera you will want in 2012? We do. Do you have an idea how to work a teleprompter? We do. Do you have any idea how to produce a commercial for your website that will mean something to your clients? We do. We like to offer Cape Cod Video Production and Video Production Services for clients to improve the time on line. Clients who stay on a website usually buy more instead of just checking out.
December 2 , 2011 - Do you need the services of a Wedding photographer? Do you need the services of a Wedding Videographer? We still work on the weekends as a photographer to document events. If you are looking for a someone and did not know who to call try Richard Talmage at 774-238-0719
December 2, 2011 - We have sold our first sale on Cape Cod today with a gentleman from Orleans who called a few days ago regarding transferring a few 16 mm tapes and 8 mm tapes to DVD. He asked me if I knew anyone who could do this and I said, "Yes...I can". We are now using the services of the Camera Company in Norwood (on Route 1 just down the road from Ernie Bock, JR and his Honda and Toyota Cars sold on Route 1 below the 128 intersection). Digital Media 500 now has the ability to sell anything in the Camera Company system of cameras (DSLR and Video Cameras, Audio Equipment, Tripods, Broadcast Services or anything else in the Digital Field). If you have any questions about the items above and would like to consult with Richard Talmage you can reach him at 774-238-0719.
November 30, 2011 - If you have a commercial meeting we document those also. We finished the ECAC Annual Dinner for the 6th Year this past summer. We can provide Cape Cod Video Production Services for other companies on the Cape if you like. Call Richard Talmage at 774-238-0719 if you have any questions.
Back on Track - we are now affiliated with the Camera Company in Norwood on Route 1. If you need anything from DVD Transfers, VHS to DVD transfers, Color Printing, Tripods, cameras for Photography and Video or just advise on how to provide audio for your Church we can help. Call 744-238-0719 and speak to Richard Talmage.
July 25, 2011
We just completed a new video clip for Cape Cod Chef on Call. They are a catering firm which specializes in Pork roasts, weddings and social events. Take a look at the new clip on our site. You can see it here.
April 27, 2011
We now have the ability to create a video clip for your site for as little as $450.00. This way you can at least have a your tube clip and place it also on your site to show clients what you do. Call Richard Talmage Videographer 774-238-0719 to place this in your marketing mix.
April 9, 2011
Noticed a video ad for zeppo shoes. They are now building an internal side business with several locations to spread their word about all kinds of shoes. They said they are going to be adding one new video each day. They are now adding video all over their site and why not try it for your company on Cape Cod.
April 9, 2011
Need a photographer for a photo shoot? Photograhper Richard Talmage has a site called www.richardtalmagephotography.com with all types of samples of commercial work, model photography, cape cod beach photography, wedding photography and more. Richard Talmage has been a photographer for the past 30 years.
February 19, 2011
According to Brightcove it is better today to have a series of 2 minute clips of video information instead of 7 minute clips. Since people have short attention spans it is better to present more in smaller amounts.
February 19, 2011
According to Brightcove video traffic was 51% of web traffic in 2010. This segment of users is growing and why is your business not using video on the web? Mobile devices are growing in popularity and many users are now using the ipad and smart phones to search for information. Call Richard Talmage at 774-238-0719 and we can help you get your company online with video.
February 19, 2011
Flash based websites are not going to play on smart phones and some small hand held devices. A Player that we use at Digital Media 500 will play on all hand held devices. Industry leaders are saying that 10 percent of web visitors are now using smart phones and small hand held devices to search the web and this group is growing. Every website today should get ready for the mobile web.
February 19, 2011
We produced a web clip that you can watch for Mint to Mint Marketing. Alyssa Dver presented a seminar at the Cape & Plymouth Business Seminar in Hyannis and we filmed her seminar and then presented her with a 3 minute clip for her site. We can do this for your company at your next meeting. Call 774-238-0719 to speak to Richard Talmage at Digital Media 500.
November 15, 2010
Just attended another meeting of the New England Professional Videographers Association in Boston last night and heard a talk from Dennis Radeke from Adobe. It was another fascinating meeting with the top videographers in New England. We are past presidents of this Organization and have attended monthly meetings for the past seven years in Boston once a month.
November 1, 2010
We have now partnered with Brighcove.com to provide online we based services for clients who want to reach social media sites with their products and services. Why spend 100% of your ad budget today in print with no metrics or the ability to change anything? That does not make sense. The Cape Codder hotel clip we produced a few years ago has reached 17, 500 views on youtube. You can now use a clip on youtube, facebook, your site, multiple sites you own and also share a brightcove clip on the web by emailing it.
October 11, 2010
Most clients on Cape Cod are using text based web sites that do not stand out. If you want to stay above the competition you should look at web video as a way of getting your message out to the world. Youtube has been exploding and younger clients are looking at online video. We have had over 6,000 plays of clips we have placed online since July 19, 2010. Do you know how much information you could tell of your company on a two minute video clip? Our clips are positioned to play on ipads and iphones. Today with smart phones the idea of having to be at your computer for web information is over. Cape Cod is behind the times but your clients are not. Call today (508-539-1143) and let's set up a meeting to discuss your ideas of how you could get your message on social media sites using our services at Digital Media 500
October 11, 2010
Time of this year is flying by. Last week we just filmed a new web clip for All Seasons Realty Publications.
September 22, 2010
The Cape Codder Hotel in Hyannis just passed 17,051 plays on youtube for a clip we produced for them.
September 22, 2010
We have just reached 4,965 plays on our clips since July 19th of 2010.
August 6, 2010
On July 28 we had 80 pages viewed on my wedding site just because of the brightcove player. Just image what it could do for your company on your homepage. The power of a Brightcove player on your home page will increase the average time online on your site and the number of pages that a client reaches on your site. There are too many static websites and you need something to catch their eye quickly. You only get about 3 - 5 seconds for a client to determine if you are the one to call. Contact Richard Talmage at 508-539-1143.
July 26, 2010
Since adding the brightcove player on our home page (we started on July 19, 2010) we have averaged a 6:71 minute time on line as opposed to a 2:14 average time on line without the player. If you want to add time on line to your ROI give me a call at 508-539-1143.
July 25, 2010
I do not know where this sumer is going but once again it is flying by. I did want to post something that will amaze you. On Saturday 7/24/10 I had an average time online on my wedding site (Cape Cod Wedding.com) of 16:05 minutes. This was a change from the average time I had prior to adding a Brightcove Player on my site of 2:15 minutes. Just image how many more clients could be watching your products and services if you had a Brightcove player on your home page. if I can help you with this give me a call today at 508-539-1143
June 14, 2010
If your firm uses video as part of online marketing, then you are probably struggling to find the best way to manage and distribute your videos. Up until a few months ago, I was experiencing the same problem until I discovered or shall I say rediscovered a company called Brightcove. As an INTERNET marketer, I have known about them for a while.
In my opinion, Brightcove is THE killer app for anyone wanting to market with video online. It has helped me increase sales in my business and made it easier to do so.
Instead of taking you through the ins and outs of the program I thought I would give you the perspective of a small business owner and how it has helped me in my business. If you want to know how the program actually works, you can always download a thirty day trial and see for yourself.
This review is based on five months of using their service.
Brightcove Advantage #1: Smooth Playback with no Buffering
There is nothing more embarrassing than to show a client a video about a company only to have it stutter and buffer every five seconds. If you use Youtube or any of the other sites like it, you know what I am talking about. Especially with HD video. Sometimes you have to wait several seconds for the video to start only to have it buffer and stutter a few seconds later.
Brightcove has solved this major problem with something called multibitrate streaming. Basically when you upload one of your videos to a Brightcove express account, they make up to six versions of the video optimized for different internet speed. Then when someone watches your video, Brightcove Express delivers the version that matches their internet speed so there is no more buffering. Sounds awesome right. To see if this really worked I watched a video with my high-speed office connection and Brightcove delivered a beautiful high quality HD version.
I also wanted to see if the video played buffer free at lower connection speeds so I hooked my laptop up to a 3G modem that I use for travel. Of course this connection is much slower than your typical cable connection so this will be a really good test. To my surprise, Brightcove delivered a version optimized my my slower connection and there was no buffering at all. Of course the quality was a little lower but I will take a little lower quality over frustrating buffering any day. Now I can rest easy knowing that no matter what part of the world someone is watching my videos, they are having a great buffer free experience.
Brightcove can lead your company ahead of most companies so if you want to distribute your brand over the internet now is the time.
June 11, 2010
Online experts mention that by the year 2014 one fourth of company expenditures will be on marketing on the web. Do you know that clients first use the web for information and services that they can review? Why not get your company noticed with a Video platform and you can be noticed 24 hours a day. Especially if you are a hotel property and have to book rooms. Do you know that the Catania Hospitality Group located in Hyannis, MA has been using online video clips produced by Digital Media 500 for the past three years. In fact they have reached over 11,000 views in the past year on youtube. Just imagine your overseas clients if they could see your property first. We have been using video on the web for the last ten years and it works.
June 1, 2010
Top Ten Categories of Online Video (from Steaming Video Magazine)
Entertainment - 70%
News and Information - Current Events & Global News - 4%
Entertainment - Broadcast Media - 4%
Entertainment - Sports - 3%
Family and Lifestyle - Kids, Games and Toys - 3%
Search Engine Portals & Community - Member - 3%
Entertainment Music - 2%
Entertainment - Multi Category - 1%
Entertainment - Humor - 1%
Search engines/portals and communities - General Interest - 1%
This info is based on total streams (In thousands)
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June 1, 2010
This was an article conducted by James Carless of DV (Digital Video) Magazine of a member of the National Professional Videographers Association who is a web expert and is located in the New England area. The NPVA is a professional organization of videographers where I have been a member since 1996. We conduct monthly meetings and if you would like to join contact www.npva.org and look for the how to become a member Button on the home page.
Interview: The State of Web Video Marketing
From Web Video Expert by Michael Kolowich
This is a transcript of an interview with DigiNovations's Michael Kolowich, conducted by James Careless of DV (Digital Video) Magazine for the Feb. 2010 issue.
Where does Video stand these days, how much of it are you doing, what is the quality, what are the most common platforms, and so forth?
Very, very close to 100% of the projects that we do today have at least one web component. It is by far the most dominant delivery destination we have. Even when we are doing TV spots or live events, there is almost always a web version that's a little longer, more comprehensive, and tailored to web audiences.
We produce everything we do in full, 1920 x 1080p...even if its principals destination is for the web. With the technologies we now have in cameras and editing systems, there is little cost or performance difference between SD and HD, default to full HD and down-res for the web as needed.
Moving to progressive rather than interlaced video formats has dramatically improved the quality of our encoded material for the web. We've been using Flash Video principally, but have recently changed our mix more to H.264 for broader compatibility with mobile devices.
The Web video we produce goes everywhere - from YouTube to Facebook on one end of the spectrum to Brightcove-based private internet TV channels integrated into company websites on the other end.
How many of your clients use video on the web?
Very, very close to 100% of the projects that we do today have at least one web component. It is by far the most dominant delivery destination we have. Even when we are doing TV spots or live events, there is almost always a web version that's a little longer, more comprehensive, and tailored to web audiences.
We produce everything we do in full, 1920 x 1080p...even if its principals destination is for the web. With the technologies we now have in cameras and editing systems, there is little cost or performance difference between SD and HD, default to full HD and down-res for the web as needed.
How popular is web video, in terms of your clients?
Web video is popular among clients, but for most of them, their understanding of the possibilities is not terribly sophisticated. They’re looking for insight, advice, and help. Many of them are marketing communications pros who’ve just been told, “Get us one of those viral videos on YouTube please.” They need education about the difference between putting up a video and a smart video marketing program.
What is the biggest challenge in web video?
Until recently, the biggest challenge in web video was in the many steps required to prepare it, transcode it, upload it, and test it. The settings in compression software were often obscure and difficult to comprehend. Much of that has changed in the last year. The latest versions of NLE’s have a raft of presets that handle the most common cases. Services like Brightcove and YouTube employ server-side encoding software that will take just about anything you can upload and make it look halfway decent. Note I said “halfway”, though. There is still a lot of value to a video professional knowing the ins and outs of compression, because the settings you use for, say, a talking head are radically different from what you might use for a sporting event. Knowing what kinds of material compresses well or poorly can also influence the choice of shooting style, transitions, and effects for material that’s destined primarily for the web.
Where do you expect web video to go in the next year (i.e. what changes and progress)?
Over the next year, we can expect to see more interactivity built into the video stream. Clickable hot spots, synchronized web page events, sidebar video segments are all coming, which will extend the experience of web video viewing beyond the 16:9 frame and onto the web page that surrounds it.
At the same time, analytics will get a lot more interesting and valuable. We’ll be able to tell even more about how groups of viewers react to a video segment, second by second, and relate those reactions to commercial calls to action, such as buying a good or signing up for a cause.
And finally, video for mobile devices will start to become more standardized, and therefore more consistently available as a messaging platform for video markers.
I believe these new capabilities will come to full flower just in time for the next presidential campaign, which will kick off just about a year from now. (I headed the digital media team for the Mitt Romney presidential campaign last time around.
Do you foresee a day when video will be produced solely for the web?
It depends what you mean by the question. If you mean will projects be developed that are purely web video, it’s already happening. If you mean web video to the exclusion of all other media, I highly doubt it. Even if DVD’s go the way of the VHS tape, we’ll be seeing new media that we never even imagined that will make interactive, high-definition web video seem downright primitive.
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May 25, 2010
Brightcove can extend your brand across the world with a online video platform. Brightcove is a local Cambridge.Mass based company providing major companies with an easy way to market yourself the to world and the analytics to back it up. Clients include Time Magazine, Stop and Shop, Merrill Lynch, Showtime, US Army, Discovery Channel, Channel 4, Fox TV, Reebok, Staples and many more. Their platform is easy to use with a little practice and they offer excellent backup support with any questions. After a clip plays on the platform you can replay the clip, send it via email to another friend or client and get the code to embed it on your site if you wish.
Visit Brightcove.com for more examples.
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